Case Study: USA Funds

Web Creative Lead


USA Funds had an existing web site in need of redesign. Additionally, there were a series of interactive web tools, targeted to students, which needed design direction.

My contribution

I lead the creative effort to redesign Since I was working in a small firm, this activity required wearing multiple hats including account and creative lead. After was redesigned, I was contacted to pitch services for the design of the entrance counseling tool. Once we won the work, I was the creative lead for both the entrance and exit counseling sites.


The design work resulted in a more cohesive and consistent online visual identity for USA Funds. The counseling tools were among USA Funds' first direct communication with students and have been well received by financial aid professionals.

Case Study: USA Funds