Case Study: USWeb/CKS


Art Direction and Management

Background

During the early days of the commercial internet, I was a partner in a web design firm that joined USWeb. Once in USWeb, we combined with several other firms to create the Chicago office. As a combined group, we had practices in e-commerce strategy, technology, and creative (the creative practice was known as the Branding, Identity and Design Group).


My contribution

Early in USWeb, I was the sole designer responsible for design and build of our sites. Once in the combined office, I managed a team of designers, information architects, and front-end developers, making multiple hires to build our team. I was a contributor to the creation of a cross-disciplinary methodology and lead the formation of a regional steering committee that fostered sharing of resources and knowledge across offices in Chicago, Milwaukee, Detroit, and Minneapolis.


Results

In 2000, our full design group successfully designed and delivered six multi-million dollar accounts within a six to nine month period of time. We also assisted in delivering solutions for major accounts in our region.



Case Study: USWeb/CKS