STEELCASE (1 of 4): Home Page      Role: Creative Lead

Steelcase Home Page

Background: One portion of the redesign strategy was to position Steelcase as a company that serves individual needs vs. simply manufactures furniture. The redesign included a collaboration feature called "my steelcase" that allowed users to save and share pages with co-workers and Steelcase dealers.

Contribution: I lead the design of the opening Flash animation to accentuate the key idea that Steelcase focuses on customers. The site opened with a person rather than a piece of furniture. The "my steelcase" headline also served to promote that area of the site.