SWEETWATER (1 of 2): Home Page      Role: Information Architect and Designer

Sweetwater Home Page

Background: Sweetwater distributes music equipment direct to consumer. The Sweetwater Records site is a salute to their customers, allowing them to register and create an artist page for posting and sharing their music.

Contribution: Based on the Sweetwater Records name, I designed the site to have an old LP feel. The concept was intended to create a sense of comfort, camaraderie, and fun among the participating artists. The content and features make the site contemporary.