FIRST ALERT (1 of 2): Tundra Name and Logo      Role: Naming and Design

Tundra name and logo

Background: First Alert developed a fire suppressant, packaged in a specially designed can, which can be used to fight kitchen fires. The strategy was to develop a name that would separate itself from the competition.

Contribution: I came up with "tundra" after a lengthy naming exercise. Once the name was chosen, I developed the logo.