ZEBRA: Usability Study and Improvements for 'How to Buy'      Role: IA and Designer

Zebra Usability Study and Improvements for 'How to Buy' Section

Background: Zebra Technologies is the world's largest bar code printer manufacturer. Their site is geared towards driving leads to resellers through a locator tool. Before redesign, the "locator" process was cluttered and ineffective.

Contribution: Conducted a heuristic analysis of the existing site, helped develop a gray-scale prototype for testing, recruited test subjects, conducted a usability test, and implemented a final, improved design.